.store Domain Search
Check .store domain availability and search for available .store domain names. Build an instant e-commerce identity for shops, merch drops, and online retail with a clear buying intent signal.
Country
Cayman Islands
Pricing
1 to 110 USD per year
Registrations
1.6 million+ domains under management
Growth
Large installed base with ongoing creator-led adoption and steady premium-led retention
Why Choose .store?
Instantly communicates a shopping destination and transactional intent to visitors.
Great for creator merch and link-in-bio placement with a short, memorable URL.
Helps segment retail operations from corporate sites for cleaner branding and analytics.
Premium keyword inventory supports category-defining store names for serious businesses.
Broad compatibility with major ecommerce platforms and hosted checkout providers.
Supports DNSSEC depending on registrar setup for added DNS integrity protection.
History
.store was delegated on February 17, 2016 after a highly contested new gTLD process and launched with ICANN-mandated rights protection. The Sunrise period ran from April 6 to June 5, 2016, followed by an Early Access Program, and General Availability opened on June 14, 2016. It has since grown into a major e-commerce-focused namespace with strong creator and brand adoption.
Usage & Applications
.store is commonly used for e-commerce storefronts, DTC brands, creator merchandise shops, and enterprise retail segmentation (separating “shop” traffic from corporate sites). It’s especially popular for link-in-bio merch, limited drops, and dedicated product-store experiences.
Popular .store Domains
mrbeast.store
Official merchandise storefront for YouTuber MrBeast.
emirates.store
Emirates airline’s official branded merchandise store.
dudeperfect.store
Official merchandise store for Dude Perfect.
lorde.store
Official merchandise and music store for Lorde.
get.store
Registry marketing site promoting .store domains for sellers and creators.
Most Expensive .store Domain Sales
example.store
2023Reported top publicly recorded sale for a .store domain in NameBio’s aggregated data, showing demand in the ecommerce category.
26,705 USD
fashion.store
2024Brandable ecommerce name targeting online fashion and apparel retail.
22,000 USD
shoes.store
2023Strong generic term in the footwear vertical with broad consumer appeal.
18,500 USD
Registration Info
Requirements
Open to anyone worldwide with no restrictions
Registry
Radix Technologies Inc.
Key Milestones
Frequently Asked Questions
1Why did .store emerge as a category-killer for e-commerce?
.store explicitly signals transactional intent, solves .com scarcity, and aligns perfectly with modern DTC, merch, and creator-led commerce models.
2Why did Amazon and Google both want the .store TLD?
Because “store” is a universal commerce keyword. Controlling it would enable ecosystem lock-in, platform bundling, and strategic dominance in online retail.
3Why are many .store domains cheap at first but expensive to renew?
Registrars use loss-leader pricing to drive adoption, while standard renewals reflect the true wholesale cost and long-term infrastructure value.
4What makes the .store premium pricing model different from .com?
.store uses recurring premium renewals, not one-time aftermarket sales, ensuring valuable names go to active businesses, not speculators.
5Why don’t high-value .store domains appear in public sales charts?
Most premium .store names are sold directly by the registry, not resold by investors, so they never enter the public aftermarket databases.
6Is .store better suited for brands or creators?
Both. Enterprises use it for retail segmentation, while creators use it for merch drops, link-in-bio traffic, and short, high-conversion URLs.
7Does using .store improve SEO or rankings?
There is no ranking boost, but studies show higher click-through rates because users immediately expect a shopping experience.
8Why do premium .store domains have high renewal rates?
Once a business commits to a category-defining domain, it becomes mission-critical infrastructure, making renewal costs negligible relative to revenue.
9How does .store compare to .shop strategically?
.store implies scale and permanence, while .shop often feels more boutique. Preference varies by region, but .store skews enterprise-leaning.
10Is .store a long-term asset or a short-term trend?
.store is infrastructure, not hype. Its value grows with global e-commerce, recurring renewals, and semantic clarity in AI-driven discovery.